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The History of Tampax

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Tampax 2015

Tampax_1936

Tampax 1940s

### 2002: 
#### The Next Big Thing in Period Care
That groundbreaking new tampon was Tampax Pearl, which debuted in 2002 with a plastic applicator and rounded tip; it was an immediate success. In addition to an easy to insert plastic applicator, Tampax Pearl was designed with FormFit expansion to gently expand to fit her unique shape. That, plus a LeakGuard braid to help stop leaks before they happen, made Tampax Pearl up to 100% leak free to help women be worry free on even their heaviest days.

### 1985
#### Tampax Breaks TV Taboos
In an effort to break a crazy taboo, Tampax uses the word “period” in one of our TV ads, a revolutionary move at the time. It was all part of our mission to stop people from making women feel ashamed or embarrassed about a perfectly natural function of the female body.  

### 1986
#### 50 Years of Living Life Without Limits
Tampons were named one of the “50 small wonders and big deals that revolutionized the lives of consumers.” We like to think Tampax had a part in that, considering we celebrated our 50th anniversary that same year and boasted a market share of over 60 percent at the time. 


__So, what's a ‘normal’ cycle anyway?__

First of all, stop thinking about normal. Every girl is different. What’s important is that you find out what’s normal for you; a period [tracker](/en-gb/period-tracker-and-calendar/) will help you to do just that. All cycles are unique, but between pre-period, period and ovulation, there are a few things we all have in common: 

__Pre-period__

The dreaded [premenstrual syndrome](/en-gb/period-health/what-is-premenstrual-syndrome-pms/). Some common symptoms of PMS are headaches, bloating, irritability and crying more than usual. In other words, that urge to sit on the couch in joggers with a tub of ice cream and cry over ‘The Notebook’. We’ve all been there. 

It’s common to experience PMS in the three days leading up to your period. And just so you know: diet, caffeine and [stress](/en-gb/period-health/stress-and-period/) can increase the intensity of PMS symptoms. 

While these symptoms can be painful and uncomfortable, the good news is there are ways to help manage them: 

- Resist the urge to have an extra cup of coffee 
- Take an over-the-counter painkiller 
- Use a hot water bottle. 

__Period__

This is the start of your cycle and when bleeding begins. But why do we bleed in the first place? Since your egg wasn’t fertilised, your womb lining sheds and leaves your body. Thus, blood. 

Here are some facts about periods: 

- Healthy periods generally last between four and seven days, with the heaviest days being the first and second 
- An average cycle is 28 days, but can range from 21 to 35 days (to work yours out use a [period cycle tracker](/en-gb/period-tracker/)) 
- Bleeding usually amounts to somewhere between 10-80 grams, or 1 to 6 tablespoons of fluid (not that we’re measuring, but it’s good to know for keeping track of tampon changes). 

See your doctor if you find yourself bleeding through six or seven regular tampons a day, or if you’re on your period for more than seven days. 

__Peak ovulation__

This is the time when you’re ovulating and at the highest risk for pregnancy. This fertile time lasts about six days. In a 28-day cycle, ovulation typically occurs on day 14. 

__How to track your period__

To calculate your period, you'll need to count the days in between your last few periods. Start counting on the first day of your period and stop counting on the day before your next period. This is the number of days in one menstrual cycle. Do this for a few cycles, then add up the total number of days and divide them by the number of cycles. This will give you the average number of days in your cycle, and once you know this number, you'll be able to track your period easily. 

Have more [period questions](/en-gb/period-health/period-health/signs-and-stages-of-puberty-for-girls/)? We have answers. 

Period Calendar Bottom Text

Tampax 1986

### 1934
#### Taking Care of Business 
Enter a Denver-based female entrepreneur who purchased the tampon patent and set about building a female-led, female-focused company to produce, market, and sell tampons. At the very beginning of the business, she was actually hand-sewed the tampons herself before scaling to machinery.

Tampax 2019

### 1940s
#### Tampax University Is Now in Session
World War II pushes more women into the workforce, and the need for reliable, limitless period protection becomes a driving force in the popularity of tampons. Tampax responds by creating our own formal education program to teach women about tampons and the best way to use them.  
In 1941 Tampax established the company’s first educational department. The women educators became known as the ‘Tampax Ladies,’ traveling to colleges and schools, as well as trade shows and conventions. 
Also in 1941, at the New Brunswick Plant, Tampax produced cotton bandages and surgical dressings for the U.S. military alongside the tampon assembly lines.

### 2019
#### Go With the Flow
Did you know that you can use different tampon sizes depending on your specific period flow? Tampax worked to spread the word on this common misconception— and that only Tampax Pearl tampons have five absorbencies (Light, Regular, Super, Super Plus and Ultra), so you can find the best match for your changing period flow. Not sure how to find the right size? Use our guide for picking the [best tampon sizes for your flow](/en-gb/tampon-truths/which-tampon-sizes-do-you-need/). 


### 1960s/1970s
#### The Tampon Boom
While still dominating the tampon game, competition starts to get fierce as companies like Playtex, Kimberly-Clark, and Johnson & Johnson debut their own versions. Magazine ads focus on how tampons are discreet and let you wear whatever you want when you’re on your period.
In 1972, tampon ads are shown on TV in the U.S. for the first time ever, marking a major milestone towards normalizing period talk and bringing more awareness about tampon options to women across the nation.

### 1980s
#### Tampax Begins TSS Education
Tampax began an educational campaign discussing both Tampax tampons and Toxic Shock Syndrome (TSS) to educate women on the effects, symptoms, and treatment options. Learn more about [Toxic Shock Syndrome Causes, Symptoms and Treatment options](/en-gb/safety-promise/toxic-shock-syndrome-causes-treatment/).

Tampax_1934

Period Tracker

__Why should I use a period tracker?__

Do you wonder each month when your period is due? Using a [period cycle tracker](/en-gb/period-tracker-and-calendar/), like our [Tampax period tracker](/en-gb/period-tracker-and-calendar/), can give you a heads up so you’re never surprised when that time of the month rolls around. You’ll know exactly when to expect it. When you track your cycle with a period [tracker](/en-gb/period-tracker-and-calendar/) and know when to have tampons on hand, you can face every day with greater confidence.

# Period Tracker

You’ve probably never really thought about when tampons were invented, or even who invented them. Why would you? We’ve been fortunate enough to have never lived during a time where tampons didn’t exist, but up until 1929, the most common method for women to deal with their period each month was with bulky pads, usually made of some type of thick cloth. As you can imagine, those weren’t really the most convenient or comfortable way to manage your monthly flow. This is where we came in. While tampons as we know them today were invented in 1929, it wasn’t until 1934 when our fearless female founder bought the patent and started a female-led and female-focused company. Tampax has been educating and empowering women and those who bleed to live life without limits since then. Tampons have revolutionised how we deal with our periods. From introducing a product that helped women join the workforce in the 1930s to normalising conversations around women's health and period care, Tampax has a long history of game-changing moments that promote wellbeing for all. 

Keep reading to learn some of the most fascinating moments in Tampax (and tampon) history. 

## Timeline 

### 1931
#### Where it all began
An inventor patents a new kind of period product made of compressed cotton with a string in the centre and housed in a paper tube. This was the birth of the modern-day tampon.

History of Tampax tampons 

### 1997: 
#### Re-Inventing the Tampon
After being acquired by Procter & Gamble, innovation became an even greater priority. Tampax conducted extensive research that concluded, contrary to popular belief, that a woman’s vaginal cavity was not cylindrical — meaning conventional cylinder tampons may not be as effective at stopping leaks. (Fun fact: a vagina is actually flat like the shape of a sleeping bag) Tampax used that data to ultimately lead to the creation of a new tampon featuring widthwise expansion.

History of Tampax tampons

Tampax 1951

Tampax 1997

Wondering when you should get your period? Use the official Tampax period tracker & calendar and don't let your period surprise you ever again!

Period Tracker & Calendar

Tampax 2002

### 1936
#### Tampax Gets Its Big Debut
Our female founder officially starts selling the first Tampax tampons, launching this new invention to the public. She was also the driving force behind marketing what had been a taboo topic up until that point in history. The result of her efforts was the very first Tampax ad to appear in a magazine, welcoming women to a “new day for womanhood” with “sanitary protection worn internally.”

UK- ADP - Types of Tampax tampons

Types of Tampax tampons

Tampax 2020

### 1951
#### Get Growing 
Following World War II and with the help of millions of women entering the workforce, Tampax had become so in demand that we had to expand our production facilities and build new ones around the world to keep up, as more and more women learned just how convenient tampons were. 


Period Calendar

### 2020
#### The Future Is Limitless
Tampax recommits to making period conversations as normal as periods themselves, so we all can feel educated, empowered, and limitless every day of the month.


Tampax history image

UK- ADP - Why use Tampax Pearl tampons?

Why use Tampax Pearl tampons?

Taking Care of Business

### 2015
#### Tampons Get Tinier
Next up was Pocket Pearl, a full-sized tampon in a pocket-sized applicator for on the go protection. We’re talking fits in a micro bag, or even your wallet.